katie lane
Strategic Creative Consultant
Building Brands with Substance, Style, and Commercial Intelligence
I am a multidisciplinary consultant helping businesses define, elevate, and scale their brands. My work sits at the intersection of creativity and commercial strategy - combining refined aesthetics with analytical thinking and real-world business experience.
With a background spanning fashion design and marketing, hospitality branding, corporate brand licensing, and lifestyle product development, I offer a rare blend of creative vision and operational insight. I’ve worked across a wide range of industries and roles, giving me a holistic understanding of what it takes to build a successful, sustainable business.
What I Do
I support both emerging and established businesses with end-to-end brand development and strategic consultancy, including:
Branding & Brand Strategy
Brand identity creation, refinement, and repositioning with a focus on clarity, consistency, and commercial impact.Website Design & Build
Thoughtfully designed, conversion-focused websites that reflect your brand’s personality while supporting business goals.Logo Design & Visual Identity
Timeless, considered design systems that elevate perception and support long-term growth.Brand & Product Licensing
Specialist consultancy in brand licensing, from strategy and partner selection to product development and brand guardianship.Product Design & Development
Creative and commercially informed product design support, from concept development to range coherence and market readiness.Small Business & Growth Consultancy
Practical, experienced advice covering brand, marketing, positioning, and decision-making at every stage of growth.Interior Design & Brand Environments
Design-led consultancy for physical spaces, ensuring interiors align seamlessly with brand identity and customer experience.
My Approach
I am both creative and analytical - equally comfortable refining visual detail as I am shaping strategy. I have a strong eye for luxury, detail, and overall look and feel, and I understand how branding translates into real commercial value.
My experience across fashion, hospitality, construction, lifestyle, interiors and consumer products means I see the full picture: brand, product, customer, and business operations. This allows me to offer advice that is not only visually compelling, but grounded, practical, and commercially sound.
I work closely with clients as a strategic partner - bringing clarity, direction, and confidence to complex decisions.
Experience Highlights
Fashion design and fashion marketing
Hospitality branding and marketing for pubs and boutique hotels
Events, launches, and experiential brand marketing
Corporate brand licensing for global construction brands
International brand licensing and management for home, lifestyle, clothing, footwear, and merchandise
Working with global lifestyle influencers and international partners
This breadth of experience allows me to adapt quickly, understand diverse audiences, and create brand strategies that work across sectors and markets.
Who I Work With
I work with:
Start-ups and small businesses looking to build a strong, credible brand
Established companies seeking refinement, repositioning, or growth
Brands exploring licensing, expansion, or new revenue streams
Whether you need a full brand build, a strategic reset, or expert guidance on a specific project, I offer a considered, professional, and highly experienced consultancy service.
Let’s Work Together
If you’re looking for a consultant who understands both the creative and commercial sides of business - and who can elevate your brand with confidence and precision - I’d love to talk.
Scroll down to see some of my work…
