Experience & Background

I bring over a decade of hands-on experience in building, refining, and scaling brands through strategic branding, website development, product design, and marketing. My background spans global brands, hospitality and retail businesses, lifestyle-led companies, and entrepreneurial ventures - giving me a deep understanding of how strong brands are created from the ground up and translated consistently across digital, physical, and product touchpoints.

My work is particularly focused on helping businesses clarify who they are, how they look, and how they show up - ensuring brand identity, website experience, and commercial strategy are aligned.

Strategic Creative Consultant (Freelance) | 2024 – Present

I work with businesses as a strategic brand and website consultant, supporting full brand builds, rebrands, and digital launches. Projects typically include brand positioning, visual identity direction, website structure and build, and marketing alignment—ensuring brands are both visually compelling and commercially effective.

Alongside brand and website projects, I also provide specialist support in product-led brand extensions and licensing where relevant.

Brand, Website & product-led Projects

Duncombe House Diaries (UK) – Brand Licensing Management | 2025 - Present
I support the ongoing evolution of a lifestyle brand with a strong digital presence, leading brand-led product development and e-commerce. This includes oversight of online store performance, customer experience, product range planning.

HD Hyundai Construction Equipment Europe (Belgium) – Brand Licensing Manager | 2024 - Present
Working within established brand guidelines, I translate a global corporate brand into cohesive, high-quality merchandise items that reinforce brand identity across customer, dealer, and event touchpoints.

Brand Strategy, Marketing & Licensing

JCB (Global) – Brand Licensing Manager | 2019 – 2024
I led global brand licensing programmes across corporate merchandise, workwear, and safety apparel - ensuring brand consistency, quality, and commercial performance. This role strengthened my expertise in brand guardianship, visual standards, and translating brand strategy into tangible products and experiences at scale.

Hospitality & Retail brand development & marketing

Derby Brewing Company (UK) – Marketing & Brand Manager | 2018 – 2019
I led brand identity, marketing strategy, website content direction, PR, and events across multiple pubs, a country house hotel, and a brewery - creating cohesive brand experiences across physical spaces, digital platforms, and customer touchpoints.

Young Ideas Group (UK) – Marketing & Brand Manager | 2014 – 2018
I delivered brand and marketing strategy for retail and hospitality businesses, overseeing visual identity, campaigns, events, and digital presence to strengthen brand recognition and commercial performance.

Entrepreneurship, Brand & Website Foundations

Stargazer Living (USA) – Founder & Owner | 2025 – Present
I own and operate Stargazer Living, an online dropship retail brand selling premium outdoor leisure products to the United States market. I created the brand and built the website from the ground up, including brand identity, digital experience, and product positioning. I manage supplier onboarding, customer service, sales, and ongoing optimisation of the online store, giving me current, hands-on experience in e‑commerce, website performance, and customer-led brand building.

Product Design & Brand Foundations

Hugget – Founder & Creative Director | 2013 – 2017
I founded and built a design-led clothing brand from concept to market, managing branding, website, product design, manufacturing, and sales. This experience underpins my practical, end-to-end understanding of brand building and informs how I advise clients today.

Pachacuti (Fair Trade Fashion Brand) – Designer | 2011 – 2013
I designed lifestyle products for an award-winning ethical brand, working closely with international producers and contributing to a strong, values-led brand story.

Education & Professional Development

  • BA (Hons) Fashion Design (with Business & Marketing), University of Westminster

  • Diploma in Sustainable Living, Centre of Excellence

  • Ongoing professional development in branding, leadership, marketing, and communication

Governance & Professional Affiliations

  • Trustee, Moorlands Primary Federation Multi-Academy Trust

  • Former member of Women in Rural Enterprise (WiRE)

Let’s Work Together

If you’re looking for an experienced consultant who combines creative direction, commercial understanding, and practical delivery—across branding, websites, product design, and licensing—I’d love to explore how I can support your business.

contact me