HD Hyundai Construction Equipment Europe — Brand licensing management

Focus: Translating global brands into cohesive customer-facing assets

For HD Hyundai Construction Equipment Europe, I manage the licensed merchandise programme on a freelance basis. Working within established global brand guidelines, I develop product ranges and supporting materials that reinforce brand identity across events, dealer networks, and customer touchpoints.

This role demonstrates my ability to work with large, complex brands while maintaining quality, consistency, and commercial focus—skills that are directly transferable to large-scale website and brand projects.