Duncombe House Diaries — Brand licensing management

Focus: Brand-led product design, e-commerce alignment, sustainability storytelling

Working with Duncombe House Diaries, I lead the merchandise programme for a lifestyle influencer brand with a strong digital following. My role spans product design and development, sourcing and production, logistics, and online store management.

I ensure that products, website presentation, and marketing align seamlessly with the brand’s aesthetic and values. Sustainability is central to the programme, with organic materials, renewable-energy production, and circular design principles built into both the product and customer experience.

This role strengthens my ability to create coherent brand ecosystems across product, website, and storytelling.